Simply put, if a billboard is in a high quality area and the billboard developer can charge advertisers the best dollars for advertising space, the developer can also pay a higher amount to the primary owner. Of the three points cited here, location is perhaps the most important factor to consider when setting billboard rental prices. As with any lessor, it is essential to determine compensation. What happens if the display company does not pay the contractor who placed the sign and registers a construction right on your land? This right of bet could affect your financing and loan commitments. What happens if an advertiser sues you because they claim that their ads were not displayed at the right time or at bad times on the electronic billboard on your property? The lease agreement should include a strict compensation clause requiring Billboard to resolve such legal issues by depriving you of such claims and potential damages. In a market where demand for OOH advertising space is increasing dramatically, there is little doubt that selling your Billboard leasing will bring significant financial rewards for you and your business. Second, smart billboards can be entertaining and a bit interactive, so they generate a real engagement from the target population which is something that can reach many other forms of advertising. If you want to take up this challenge, the key is to open the negotiations with your eyes open and understand the primary pitfalls of selling your lease. You also need to identify buyers who offer the best and most competitive conditions, while prioritizing those who create fair and transparent agreements. A well-written Billboard leasing contract is a legal document that defines the rights of each party and also helps to avoid any misunderstanding in the near future. All aspects of Billboard`s leasing should be clearly covered by the contract to avoid disputes between the two parties. Below, you can see the draft prefabricated billboard leasing contract specially prepared by legal experts to help people enter into a contract without receiving help from others.
After downloading the model, you can incorporate your own details into the contract. Of course, the best way to avoid this particular issue is to include in the lease agreement a clause that takes into account the removal of the billboard in the event of a future sale. This should include agreed compensation for the buyer, creating a transparent and fair agreement that will benefit both parties. These factors remain out of your control regardless of your knowledge or experience as a business owner, but the sale of your Billboard leasing denies this problem and gives you a much greater influence on its market value. Below are three of the most important factors that affect the total value of a Billboard lease. At the same time, it is fair to say that the amount of cash offered is worth on average less than a total rent of 10 years, which creates a scenario in which the value of your Billboard lease is largely underestimated by the exact terms of your contract. To understand how profitable a billboard lease can be, this contribution will cover the process of setting up a billboard leasing, the features that make some billboard leasing contracts more valuable than others, and how LDC Infrastructure can help transform billboard long-term leasing contracts into an immediate and significant lump sum payment. First, billboards and especially smart billboards are still considered by some to be „works of art“, which gives them a kind of credibility on the street. This is almost never the case with digital advertising, which most people consider a nuisance. They also have the right to withdraw from the contract if it is not possible to agree on new terms, which allows them to remain free for advantageous transactions in the market.